Why GameBus
Design, create, and study digital behavior change interventions.
From intervention idea to field test
A behavior change technique may sound promising in theory. Whether it works in practice depends on the target behavior, the people, and the setting. Even small changes in how an intervention is delivered can influence what people do.
GameBus provides a shared platform for testing different intervention designs. You configure the intervention, vary what participants in different study arms see, and collect data on their actions. This makes it easier to refine an intervention over time or compare different variants within a study.
Suppose you want to help people replace short car trips. A digital behavior change intervention might encourage people to plan a route, walk to nearby destinations, or cycle to work.
You could then, for example, compare two study arms. Both might set a weekly goal, while one also receives feedback based on recorded trips. The app layout and app content can differ between arms, while both use the same target outcome, such as the number of short car trips made each week.
Keep your experiment clean
Define the target outcomes and behaviors first. Then decide which behavior change techniques to test, what each participant will see, and how you will measure the results.
GameBus provides the infrastructure for running an intervention study. A sound study design is still needed to determine whether the intervention caused an observed change.
Tailor the experience
Participants do not all need to see the same app. GameBus can vary both layout and content for individual users.
For example, one participant might see a prompt to plan a trip, while another receives feedback on previous trips. What a participant sees can also depend on factors such as consent or progress.
This allows you to adapt an intervention to a participant's context or create distinct experiences for different study arms.
Collect data
GameBus records participants' actions, including their type and source. Data can come directly from the app or from connected services, such as activity trackers.
You can use these records to study engagement and measure behavior, including changes across multiple target behaviors.
Personal data is not visible to other participants by default—but they can be shared. Your intervention design and participant consent determine which data are available to whom.